Do your press releases still look the same as they did 10 years ago? Is the 'latest news' section of your website just a list of your latest press releases? This conference looks at the evolution of press and media relations through online communications and social media.

Download the full event programme here

Here at the CIPR Education and Skills sector group we have commissioned a study into the use of online resources to enhance press and media relations in the education sector. How are organisations enhancing their press announcements through 'virtual' news rooms? How does multimedia content enhance a traditional press release? How can social media be used for communications with journalists and key bloggers? What barriers to internal management structures present? This conference will report the initial findings of that research and help to shape a report to be published later in the summer. If you haven't already done so, you can help with our research by completing a short online survey here (you might even win a free place at this conference for doing so*).

At the conference you be able to discuss:

• how virtual news rooms can enhance press and media relations
• how to build a virtual news room and what content to include
• how internal management structures in the education sector support or enhance development of online opportunities to improve press and media relations activities
• what social media tools are proving most effective for communicating with journalists and key bloggers

This event will interest:

• Press and media relations managers
• PR officers
• Web officers
• Communications managers
• Communications officers
• Directors of communication
• Directors of PR
• PR consultants

Event fees **important**

As most of our conference delegates prefer to pay by invoice, we are using this system to manage bookings only not to sell places. We will issue invoices to all delegates according to the ticket type selected above. Your place is not guaranteed until we receive your payment in full. There are no free tickets for this event.

Your event fee includes access for one person to the conference, all refreshments (including lunch) and delegate pack.

Location

Click here to view the location of Woburn House Conference Centre

If you have any questions about this event, please contact Tracy Playle, Vice Chair of CIPR Education and Skills Sector Group

*One free place to attend this conference is up for grabs for those who win the prize draw for completing our survey and submitting their details. Please register to attend the conference as normal. If you win the prize draw we will cancel your invoice/refund your payment.